Yasir Ali Soomro

27 papers and 310 indexed citations i.

Yasir Ali Soomro has authored 27 papers that have received a total of 310 indexed citations. This includes 19 papers in Marketing, 9 papers in Sociology and Political Science and 3 papers in Accounting. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (8 papers) and Digital Marketing and Social Media (8 papers). Yasir Ali Soomro is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Saudi Arabia, Pakistan and China. Yasir Ali Soomro's co-authors include Muhammad Yaseen Bhutto, Irfan Hameed, Atif Shahab, Imran Hameed and Myriam Ertz and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Current Hypertension Reports