Ya‐Yueh Shih

15 papers and 1.1k indexed citations i.

Ya‐Yueh Shih has authored 15 papers that have received a total of 1.1k indexed citations. This includes 9 papers in Information Systems and Management, 7 papers in Sociology and Political Science and 7 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers). Ya‐Yueh Shih is often cited by papers focused on Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Taiwan. Ya‐Yueh Shih's co-authors include Kwoting Fang, Mei‐Ying Wu, Duen‐Ren Liu, Chi‐Yuan Chen and Wen-Shan Lin and has published in prestigious journals such as Expert Systems with Applications, Information & Management and Internet Research