Yen-Nee Goh
About
Yen-Nee Goh has authored 21 papers that have received a total of 954 indexed citations.
This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Environmental Sustainability in Business (6 papers) and Customer Service Quality and Loyalty (6 papers). Yen-Nee Goh is often cited by papers focused on Digital Marketing and Social Media (10 papers), Environmental Sustainability in Business (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Malaysia, China and Pakistan. Yen-Nee Goh's co-authors include Ghazanfar Ali Abbasi, T. Ramayah, Salmi Mohd Isa, Shaizatulaqma Kamalul Ariffin and Beenish Tariq and has published in prestigious journals such as PLoS ONE, Energy Policy and Technology in Society
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