Yeqing Bao

29 papers and 1.4k indexed citations i.

About

Yeqing Bao has authored 29 papers that have received a total of 1.4k indexed citations. This includes 21 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 8 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Customer Service Quality and Loyalty (9 papers) and Cultural Differences and Values (7 papers). Yeqing Bao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Customer Service Quality and Loyalty (9 papers) and Cultural Differences and Values (7 papers) and collaborates with scholars based in United States, Hong Kong and China. Yeqing Bao's co-authors include Alan T. Shao, Shibin Sheng, Kevin Zheng Zhou, Carter A. Mandrik and Yongchuan Bao and has published in prestigious journals such as Journal of Business Research, Journal of Operations Management and Industrial Marketing Management

In The Last Decade

Rankless by CCL
2025