Yeyi Liu

16 papers and 508 indexed citations i.

Yeyi Liu has authored 16 papers that have received a total of 508 indexed citations. This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Yeyi Liu is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United Kingdom, China and United States. Yeyi Liu's co-authors include Andreas B. Eisingerich, Dabang Jiang, Hongyan Jiang, Xuan Huang and Xi Zhao and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Annals of Tourism Research