Yi‐Chun Ho

21 papers and 435 indexed citations i.

Yi‐Chun Ho has authored 21 papers that have received a total of 435 indexed citations. This includes 19 papers in Marketing, 10 papers in Economics and Econometrics and 8 papers in Management Information Systems. The topics of these papers are Consumer Market Behavior and Pricing (13 papers), FinTech, Crowdfunding, Digital Finance (8 papers) and Microfinance and Financial Inclusion (7 papers). Yi‐Chun Ho is often cited by papers focused on Consumer Market Behavior and Pricing (13 papers), FinTech, Crowdfunding, Digital Finance (8 papers) and Microfinance and Financial Inclusion (7 papers) and collaborates with scholars based in United States and China. Yi‐Chun Ho's co-authors include Yong Tan, Sanjeev Dewan, Zhiyong Li, Junjie Wu and Xiangbin Yan and has published in prestigious journals such as Information Systems Research, Information & Management and Journal of Management Information Systems