Yi‐Chun Ou

5 papers and 288 indexed citations i.

Yi‐Chun Ou has authored 5 papers that have received a total of 288 indexed citations. This includes 4 papers in Organizational Behavior and Human Resource Management, 4 papers in Marketing and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Retail Behavior Studies (3 papers). Yi‐Chun Ou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in United Kingdom, The Netherlands and Germany. Yi‐Chun Ou's co-authors include Peter C. Verhoef, Thorsten Wiesel, Helen Bruce, Sabine Benoit and Alexander Buoye and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Service Research