Yide Liu
About
Yide Liu has authored 41 papers that have received a total of 1.1k indexed citations.
This includes 17 papers in Sociology and Political Science, 14 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (10 papers) and Technology Adoption and User Behaviour (9 papers). Yide Liu is often cited by papers focused on Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (10 papers) and Technology Adoption and User Behaviour (9 papers) and collaborates with scholars based in Macao, China and Malaysia. Yide Liu's co-authors include Ivan Ka Wai Lai, Dong Lu, Jun‐Hwa Cheah, Xin‐Jean Lim and Wynne W. Chin and has published in prestigious journals such as Angewandte Chemie International Edition, Journal of Materials Chemistry A and Journal of Business Research
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