Yi‐Fen Chen

35 papers and 853 indexed citations i.

Yi‐Fen Chen has authored 35 papers that have received a total of 853 indexed citations. This includes 13 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers). Yi‐Fen Chen is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in Taiwan, China and Hong Kong. Yi‐Fen Chen's co-authors include Chia‐Wen Tsai, Hsi‐Feng Tu, Pei‐Di Shen, J. Sonia Huang and Shu‐Chun Lin and has published in prestigious journals such as Computers in Human Behavior, Computers & Education and Cell Death and Disease