Yikuan Lee

8 papers and 968 indexed citations i.

Yikuan Lee has authored 8 papers that have received a total of 968 indexed citations. This includes 5 papers in Strategy and Management, 4 papers in Management Science and Operations Research and 3 papers in Sociology and Political Science. The topics of these papers are Innovation Diffusion and Forecasting (4 papers), Innovation and Knowledge Management (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Yikuan Lee is often cited by papers focused on Innovation Diffusion and Forecasting (4 papers), Innovation and Knowledge Management (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States, Taiwan and South Korea. Yikuan Lee's co-authors include Gina Colarelli O’Connor, Bou‐Wen Lin, Roger J. Calantone, Subodh Bhat and Foo Nin Ho and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Product Innovation Management