Foo Nin Ho

21 papers and 535 indexed citations i.

Foo Nin Ho has authored 21 papers that have received a total of 535 indexed citations. This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Environmental Sustainability in Business (4 papers) and Digital Marketing and Social Media (4 papers). Foo Nin Ho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Environmental Sustainability in Business (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, Taiwan and South Korea. Foo Nin Ho's co-authors include Scott J. Vitell, Glen H. Brodowsky, Beng Soo Ong, Hui‐Ming Deanna Wang and Chin-Wei Huang and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics