Beng Soo Ong

14 papers and 322 indexed citations i.

Beng Soo Ong has authored 14 papers that have received a total of 322 indexed citations. This includes 11 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (5 papers) and Customer Service Quality and Loyalty (5 papers). Beng Soo Ong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States and South Korea. Beng Soo Ong's co-authors include Foo Nin Ho, John Ozment, Reinaldo Guerreiro, Ariovaldo dos Santos and A. K. Grigoryan and has published in prestigious journals such as Journal of Services Marketing, Journal of Consumer Marketing and The Journal of Marketing Theory and Practice