The Journal of Marketing Theory and Practice

915 papers and 39.6k indexed citations i.

The 915 papers published in The Journal of Marketing Theory and Practice in the last decades have received a total of 39.6k indexed citations. Papers published in The Journal of Marketing Theory and Practice usually cover Marketing (546 papers), Organizational Behavior and Human Resource Management (383 papers) and Sociology and Political Science (341 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (385 papers), Customer Service Quality and Loyalty (341 papers) and Digital Marketing and Social Media (242 papers). The most active scholars publishing in The Journal of Marketing Theory and Practice are Ronald E. Goldsmith, James A. Roberts, Sharon E. Beatty, Naveen Donthu and Jacqueline K. Eastman