Sharon E. Beatty
About
Sharon E. Beatty has authored 105 papers that have received a total of 14.6k indexed citations.
This includes 63 papers in Marketing, 61 papers in Organizational Behavior and Human Resource Management and 36 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (60 papers), Consumer Behavior in Brand Consumption and Identification (44 papers) and Consumer Retail Behavior Studies (34 papers). Sharon E. Beatty is often cited by papers focused on Customer Service Quality and Loyalty (60 papers), Consumer Behavior in Brand Consumption and Identification (44 papers) and Consumer Retail Behavior Studies (34 papers) and collaborates with scholars based in United States, Germany and United Kingdom. Sharon E. Beatty's co-authors include Lynn R. Kahle, Kristy E. Reynolds, David L. Mothersbaugh, Michael A. Jones and Gianfranco Walsh and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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