Yiquan Gu
About
Yiquan Gu has authored 27 papers that have received a total of 274 indexed citations.
This includes 16 papers in Marketing, 16 papers in Economics and Econometrics and 7 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (16 papers), Merger and Competition Analysis (12 papers) and Digital Platforms and Economics (7 papers). Yiquan Gu is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Merger and Competition Analysis (12 papers) and Digital Platforms and Economics (7 papers) and collaborates with scholars based in United Kingdom, Germany and Italy. Yiquan Gu's co-authors include Tobias Wenzel, Leonardo Madio, Carlo Reggiani, Nicholas Fallon and Timo Giesbrecht and has published in prestigious journals such as PLoS ONE, Psychophysiology and Journal of Economic Behavior & Organization
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