Yolanda Jordaan

21 papers and 249 indexed citations i.

Yolanda Jordaan has authored 21 papers that have received a total of 249 indexed citations. This includes 9 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Education. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Higher Education and Employability (5 papers) and Privacy, Security, and Data Protection (4 papers). Yolanda Jordaan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Higher Education and Employability (5 papers) and Privacy, Security, and Data Protection (4 papers) and collaborates with scholars based in South Africa, Australia and Austria. Yolanda Jordaan's co-authors include Melanie Wiese, Sara Dolničar, Joel Hinaunye Eita, Lars Holger Ehlers and Evalina L. Burger and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and Journal of Retailing and Consumer Services.