Yolanda Polo
About
Yolanda Polo has authored 29 papers that have received a total of 834 indexed citations.
This includes 13 papers in Marketing, 10 papers in Strategy and Management and 8 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers). Yolanda Polo is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Spain, United Kingdom and The Netherlands. Yolanda Polo's co-authors include F. Javier Sesé, Carlos Flavián, Lucio Fuentelsaz, Juan P. Maícas and Jaime Gómez and has published in prestigious journals such as Strategic Management Journal, Research Policy and Journal of the Academy of Marketing Science
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