Yong Tan
About
Yong Tan has authored 190 papers that have received a total of 3.0k indexed citations.
This includes 63 papers in Sociology and Political Science, 62 papers in Marketing and 41 papers in Management Information Systems. The topics of these papers are Digital Marketing and Social Media (47 papers), Consumer Market Behavior and Pricing (29 papers) and FinTech, Crowdfunding, Digital Finance (27 papers). Yong Tan is often cited by papers focused on Digital Marketing and Social Media (47 papers), Consumer Market Behavior and Pricing (29 papers) and FinTech, Crowdfunding, Digital Finance (27 papers) and collaborates with scholars based in United States, China and Germany. Yong Tan's co-authors include Vijay Mookerjee, Young‐Jin Lee, Yi‐Chun Ho, Lu Yan and Junjie Wu and has published in prestigious journals such as Physical Review Letters, Management Science and Scientific Reports
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