Yongjun Sung

103 papers and 4.2k indexed citations i.

Yongjun Sung has authored 103 papers that have received a total of 4.2k indexed citations. This includes 53 papers in Marketing, 52 papers in Sociology and Political Science and 23 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (49 papers), Digital Marketing and Social Media (37 papers) and Customer Service Quality and Loyalty (23 papers). Yongjun Sung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (49 papers), Digital Marketing and Social Media (37 papers) and Customer Service Quality and Loyalty (23 papers) and collaborates with scholars based in United States, South Korea and Taiwan. Yongjun Sung's co-authors include Sejung Marina Choi, Eunice Kim, Jung‐Ah Lee, Jang Ho Moon and Jungwon Kim and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Personality and Individual Differences