Yong‐Ki Lee
About
Yong‐Ki Lee has authored 101 papers that have received a total of 5.0k indexed citations.
This includes 55 papers in Organizational Behavior and Human Resource Management, 45 papers in Marketing and 40 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (52 papers), Digital Marketing and Social Media (24 papers) and Consumer Behavior in Brand Consumption and Identification (21 papers). Yong‐Ki Lee is often cited by papers focused on Customer Service Quality and Loyalty (52 papers), Digital Marketing and Social Media (24 papers) and Consumer Behavior in Brand Consumption and Identification (21 papers) and collaborates with scholars based in South Korea, United States and China. Yong‐Ki Lee's co-authors include Choong‐Ki Lee, Sally Kim, Soon‐Ho Kim, Minseong Kim and Paresha Sinha and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research
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