Yongzhong Yang

22 papers and 204 indexed citations i.

Yongzhong Yang has authored 22 papers that have received a total of 204 indexed citations. This includes 12 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (4 papers). Yongzhong Yang is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in China, Pakistan and Malaysia. Yongzhong Yang's co-authors include Mohsin Shafi, Xiaoting Song, Junrong Liu, Hina Fatima and Muhammad Ashraf Fauzi and has published in prestigious journals such as Sensors, IEEE Access and Frontiers in Psychology