Yoo‐Kyoung Seock

33 papers and 1.2k indexed citations i.

Yoo‐Kyoung Seock has authored 33 papers that have received a total of 1.2k indexed citations. This includes 28 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (10 papers). Yoo‐Kyoung Seock is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in United States and South Korea. Yoo‐Kyoung Seock's co-authors include Jessie Chen‐Yu, Na Young Jung, Jan M. Hathcote, Soyoung Kim and Ae-Ran Koh and has published in prestigious journals such as Tourism Management, Journal of Retailing and Consumer Services and International Journal of Consumer Studies.