Yoon Hi Sung

21 papers and 248 indexed citations i.

Yoon Hi Sung has authored 21 papers that have received a total of 248 indexed citations. This includes 16 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Cultural Differences and Values (6 papers). Yoon Hi Sung is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Cultural Differences and Values (6 papers) and collaborates with scholars based in United States and South Korea. Yoon Hi Sung's co-authors include So Young Lee, Wei‐Na Lee, Xiaochen Angela Zhang, Dongwon Choi and Chan Yun Yoo and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior