Yoon Hi Sung

About

Yoon Hi Sung is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Yoon Hi Sung has authored 22 papers receiving a total of 277 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Social Psychology. Recurrent topics in Yoon Hi Sung’s work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Cultural Differences and Values (6 papers). Yoon Hi Sung is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Cultural Differences and Values (6 papers). Yoon Hi Sung collaborates with scholars based in United States and South Korea. Yoon Hi Sung's co-authors include So Young Lee, Wei‐Na Lee, Chan Yun Yoo, Nam‐Hyun Um and Xiaochen Angela Zhang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.

In The Last Decade

Fields of papers citing papers by Yoon Hi Sung

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yoon Hi Sung. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yoon Hi Sung may publish in the future.

Countries citing papers authored by Yoon Hi Sung

Since Specialization

Citations

This map shows the geographic impact of Yoon Hi Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yoon Hi Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yoon Hi Sung more than expected).

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