Yoon‐Hee Kwon

26 papers and 566 indexed citations i.

Yoon‐Hee Kwon has authored 26 papers that have received a total of 566 indexed citations. This includes 18 papers in Museology, 16 papers in Marketing and 7 papers in Experimental and Cognitive Psychology. The topics of these papers are Fashion and Cultural Textiles (18 papers), Consumer Perception and Purchasing Behavior (15 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Yoon‐Hee Kwon is often cited by papers focused on Fashion and Cultural Textiles (18 papers), Consumer Perception and Purchasing Behavior (15 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, South Korea and Japan. Yoon‐Hee Kwon's co-authors include Rina Yu, Tsuyoshi Goto, Teruo Kawada, Joon Hwan Jang and Hun‐Taeg Chung and has published in prestigious journals such as Scientific Reports, FEBS Letters and Medicine.