Yoon‐Na Cho

29 papers and 838 indexed citations i.

Yoon‐Na Cho has authored 29 papers that have received a total of 838 indexed citations. This includes 18 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Environmental Sustainability in Business (7 papers) and Environmental Education and Sustainability (6 papers). Yoon‐Na Cho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Environmental Sustainability in Business (7 papers) and Environmental Education and Sustainability (6 papers) and collaborates with scholars based in United States, South Korea and France. Yoon‐Na Cho's co-authors include Brian N. Rutherford, Jungkun Park, Nara Youn, Scot Burton and Christopher L. Newman and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising