Youjae Yi
About
Youjae Yi has authored 138 papers that have received a total of 41.6k indexed citations.
This includes 73 papers in Marketing, 48 papers in Organizational Behavior and Human Resource Management and 47 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (47 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Digital Marketing and Social Media (24 papers). Youjae Yi is often cited by papers focused on Customer Service Quality and Loyalty (47 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Digital Marketing and Social Media (24 papers) and collaborates with scholars based in South Korea, United States and Latvia. Youjae Yi's co-authors include Richard P. Bagozzi, Taeshik Gong, Suna La, Claes Fornell and Jihye Park and has published in prestigious journals such as Administrative Science Quarterly, Journal of Applied Psychology and Journal of Marketing Research
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