Young Namkung

34 papers and 2.8k indexed citations i.

Young Namkung has authored 34 papers that have received a total of 2.8k indexed citations. This includes 21 papers in Marketing, 18 papers in Organizational Behavior and Human Resource Management and 14 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (11 papers). Young Namkung is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in South Korea and United States. Young Namkung's co-authors include SooCheong Jang, Il-Sun Yang, Barbara Almanza, Hye Hyun Yoon and Hyesung Lee and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Sustainability