Youngme Moon
About
Youngme Moon has authored 25 papers that have received a total of 4.0k indexed citations.
This includes 12 papers in Sociology and Political Science, 7 papers in Clinical Psychology and 5 papers in Social Psychology. The topics of these papers are Personality Traits and Psychology (6 papers), Social and Intergroup Psychology (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Youngme Moon is often cited by papers focused on Personality Traits and Psychology (6 papers), Social and Intergroup Psychology (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States. Youngme Moon's co-authors include Clifford Nass, B. J. Fogg, Byron Reeves, Robert J. Dolan and John T. Gourville and has published in prestigious journals such as Journal of Consumer Research, Journal of Retailing and Journal of Social Issues
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