Youwei Wang
About
Youwei Wang has authored 34 papers that have received a total of 416 indexed citations.
This includes 15 papers in Sociology and Political Science, 12 papers in Marketing and 10 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Market Behavior and Pricing (8 papers) and Technology Adoption and User Behaviour (8 papers). Youwei Wang is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Market Behavior and Pricing (8 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in China, United States and Canada. Youwei Wang's co-authors include Yufei Yuan, Yong Tan, Yulin Fang and Tat Y. Chan and has published in prestigious journals such as MIS Quarterly, Marketing Science and Information Systems Research
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