Yu Gu

26 papers and 423 indexed citations i.

Yu Gu has authored 26 papers that have received a total of 423 indexed citations. This includes 7 papers in Sociology and Political Science, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (5 papers), Construction Project Management and Performance (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Yu Gu is often cited by papers focused on Digital Marketing and Social Media (5 papers), Construction Project Management and Performance (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in China, United States and United Kingdom. Yu Gu's co-authors include Changsheng Dong, Xusen Cheng, Minlin Zhong, Ruyin Long and Hong Chen and has published in prestigious journals such as The Journal of Immunology, Journal of Cleaner Production and Journal of Business Research