Yu Jeffrey Hu

57 papers and 3.9k indexed citations i.

Yu Jeffrey Hu has authored 57 papers that have received a total of 3.9k indexed citations. This includes 41 papers in Marketing, 24 papers in Strategy and Management and 20 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (38 papers), Digital Platforms and Economics (24 papers) and Digital Marketing and Social Media (13 papers). Yu Jeffrey Hu is often cited by papers focused on Consumer Market Behavior and Pricing (38 papers), Digital Platforms and Economics (24 papers) and Digital Marketing and Social Media (13 papers) and collaborates with scholars based in United States, Hong Kong and China. Yu Jeffrey Hu's co-authors include Erik Brynjolfsson, Hailiang Chen, Prabuddha De, Michael D. Smith and Duncan Simester and has published in prestigious journals such as Management Science, Review of Financial Studies and MIS Quarterly