Yuan‐Shuh Lii

22 papers and 723 indexed citations i.

Yuan‐Shuh Lii has authored 22 papers that have received a total of 723 indexed citations. This includes 11 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 9 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Yuan‐Shuh Lii is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Taiwan and United States. Yuan‐Shuh Lii's co-authors include Monle Lee, Kuang‐Wen Wu, Ming‐Ji James Lin, Chung‐Yu Wang and Li‐Wei Wu and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior