Yuansi Hou

25 papers and 522 indexed citations i.

Yuansi Hou has authored 25 papers that have received a total of 522 indexed citations. This includes 13 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Wireless Energy Harvesting and Information Transfer (5 papers). Yuansi Hou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Wireless Energy Harvesting and Information Transfer (5 papers) and collaborates with scholars based in China, United Kingdom and Hong Kong. Yuansi Hou's co-authors include Gang Li, Wan Yang, Shaohua Cui and Lisa C. Wan and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Journal of Vocational Behavior