Yuanyuan Guo

11 papers and 331 indexed citations i.

Yuanyuan Guo has authored 11 papers that have received a total of 331 indexed citations. This includes 6 papers in Sociology and Political Science, 4 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Yuanyuan Guo is often cited by papers focused on Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in China and Hong Kong. Yuanyuan Guo's co-authors include Chaoyou Wang, Rob Law, Basak Denizci Guillet, Xing Liu and Yuansheng Yang and has published in prestigious journals such as Journal of Affective Disorders, Sustainability and International Journal of Information Management