Yufei Zhang

13 papers and 268 indexed citations i.

Yufei Zhang has authored 13 papers that have received a total of 268 indexed citations. This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Yufei Zhang is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, China and Taiwan. Yufei Zhang's co-authors include G. Tomas M. Hult, Roger J. Calantone, Jeongwen Chiang, Andrew Manikas and Lin Jia and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Marketing Science