Yuhmiin Chang

8 papers and 360 indexed citations i.

Yuhmiin Chang has authored 8 papers that have received a total of 360 indexed citations. This includes 6 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Media Influence and Health (3 papers). Yuhmiin Chang is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in Taiwan and United States. Yuhmiin Chang's co-authors include Esther Thorson, Charles M. Wood and Claire Allison Stammerjohan and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and Media Psychology