Yuhuang Zheng

16 papers and 807 indexed citations i.

Yuhuang Zheng has authored 16 papers that have received a total of 807 indexed citations. This includes 7 papers in General Decision Sciences, 6 papers in Marketing and 5 papers in Applied Psychology. The topics of these papers are Decision-Making and Behavioral Economics (7 papers), Behavioral Health and Interventions (5 papers) and Consumer Market Behavior and Pricing (4 papers). Yuhuang Zheng is often cited by papers focused on Decision-Making and Behavioral Economics (7 papers), Behavioral Health and Interventions (5 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in China, United States and Singapore. Yuhuang Zheng's co-authors include Ran Kivetz, Rui Chen, Zhao Ping, Oleg Urminsky and Fang Wan and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Experimental Psychology General