Yu-Leung Ng

32 papers and 416 indexed citations i.

Yu-Leung Ng has authored 32 papers that have received a total of 416 indexed citations. This includes 15 papers in Sociology and Political Science, 9 papers in Gender Studies and 8 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Media Influence and Health (7 papers) and Media, Gender, and Advertising (6 papers). Yu-Leung Ng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Media Influence and Health (7 papers) and Media, Gender, and Advertising (6 papers) and collaborates with scholars based in Hong Kong, Singapore and United Kingdom. Yu-Leung Ng's co-authors include Kara Chan, Sherrill Evans, Peter Huxley and Marcus Yu-Lung Chiu and has published in prestigious journals such as Computers in Human Behavior, Social Indicators Research and Communication Research