Yunchuan Liu
About
Yunchuan Liu has authored 36 papers that have received a total of 956 indexed citations.
This includes 19 papers in Marketing, 15 papers in Strategy and Management and 13 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (18 papers), Digital Platforms and Economics (11 papers) and Merger and Competition Analysis (11 papers). Yunchuan Liu is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Digital Platforms and Economics (11 papers) and Merger and Competition Analysis (11 papers) and collaborates with scholars based in United States, China and Singapore. Yunchuan Liu's co-authors include Lei Yang, Hanif Livani, Virgilio Centeno, Rajeev K. Tyagi and Yanping Zhou and has published in prestigious journals such as Management Science, European Journal of Operational Research and International Journal of Production Economics
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