Yunhui Huang

26 papers and 424 indexed citations i.

Yunhui Huang has authored 26 papers that have received a total of 424 indexed citations. This includes 15 papers in Marketing, 11 papers in Social Psychology and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (5 papers). Yunhui Huang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in China, Hong Kong and United States. Yunhui Huang's co-authors include Zhijie Lin, Junqi Shi, Jiang Wu and Jiang Wu and has published in prestigious journals such as Journal of Consumer Research, Tourism Management and Personality and Social Psychology Bulletin.