YunYing Zhong
About
YunYing Zhong has authored 17 papers that have received a total of 352 indexed citations.
This includes 7 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Diverse Aspects of Tourism Research (3 papers). YunYing Zhong is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Diverse Aspects of Tourism Research (3 papers) and collaborates with scholars based in United States and China. YunYing Zhong's co-authors include Valeriya Shapoval, Kevin Murphy, James A. Busser and Lei Chen and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and International Journal of Contemporary Hospitality Management
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