Yupal Shukla

32 papers and 376 indexed citations i.

Yupal Shukla has authored 32 papers that have received a total of 376 indexed citations. This includes 23 papers in Marketing, 18 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (11 papers). Yupal Shukla is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in India, Italy and United Arab Emirates. Yupal Shukla's co-authors include Sita Mishra, Gunjan Malhotra, Jayesh D. Patel, Kallol Das and Shampy Kamboj and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and International Journal of Information Management