Yuwen Li

13 papers and 852 indexed citations i.

Yuwen Li has authored 13 papers that have received a total of 852 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 3 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Customer Service Quality and Loyalty (3 papers). Yuwen Li is often cited by papers focused on Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Taiwan, China and The Netherlands. Yuwen Li's co-authors include Ting‐Peng Liang, Efraim Turban, Chao-Kai Wen, Shumin Yang and William C. Chu and has published in prestigious journals such as IEEE Transactions on Wireless Communications, Sustainability and Journal of Systems and Software