Yuyang Zhao
About
Yuyang Zhao has authored 9 papers that have received a total of 364 indexed citations.
This includes 8 papers in Information Systems and Management, 4 papers in Sociology and Political Science and 4 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Retail Behavior Studies (4 papers). Yuyang Zhao is often cited by papers focused on Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in Portugal, United Kingdom and China. Yuyang Zhao's co-authors include Fernando Bação, Simon A. Austin, Llewellyn Tang, Mansur Darlington and S J Culley and has published in prestigious journals such as International Journal of Environmental Research and Public Health, International Journal of Hospitality Management and International Journal of Information Management
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