Z. S. Demirdjian

5 papers and 41 indexed citations i.

Z. S. Demirdjian has authored 5 papers that have received a total of 41 indexed citations. This includes 3 papers in Marketing, 2 papers in Management of Technology and Innovation and 1 paper in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Management and Marketing Education (2 papers) and Marketing and Advertising Strategies (2 papers). Z. S. Demirdjian is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Management and Marketing Education (2 papers) and Marketing and Advertising Strategies (2 papers) and collaborates with scholars based in United States. Z. S. Demirdjian's co-authors include and and has published in prestigious journals such as Journal of Consumer Research, Journal of the Academy of Marketing Science and Industrial Marketing Management