Zahy Ramadan
About
Zahy Ramadan has authored 35 papers that have received a total of 711 indexed citations.
This includes 25 papers in Marketing, 21 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (21 papers), Consumer Retail Behavior Studies (16 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). Zahy Ramadan is often cited by papers focused on Digital Marketing and Social Media (21 papers), Consumer Retail Behavior Studies (16 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers) and collaborates with scholars based in Lebanon, United Kingdom and United Arab Emirates. Zahy Ramadan's co-authors include Maya F. Farah, Ibrahim Abosag, Mona Mrad, Sahar Karimi and Vesna Žabkar and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Advertising
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