Zhaoyang Guo

23 papers and 380 indexed citations i.

Zhaoyang Guo has authored 23 papers that have received a total of 380 indexed citations. This includes 12 papers in Marketing, 11 papers in Strategy and Management and 5 papers in Social Psychology. The topics of these papers are Innovation and Knowledge Management (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Environmental Sustainability in Business (4 papers). Zhaoyang Guo is often cited by papers focused on Innovation and Knowledge Management (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in China, United States and Hong Kong. Zhaoyang Guo's co-authors include Eric Fang, Kevin Zheng Zhou, Xina Yuan, Jiang Wei and Yuping Liu–Thompkins and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research