Zhong Yao

44 papers and 867 indexed citations i.

Zhong Yao has authored 44 papers that have received a total of 867 indexed citations. This includes 16 papers in Sociology and Political Science, 14 papers in Marketing and 10 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Supply Chain and Inventory Management (9 papers) and Consumer Market Behavior and Pricing (8 papers). Zhong Yao is often cited by papers focused on Digital Marketing and Social Media (14 papers), Supply Chain and Inventory Management (9 papers) and Consumer Market Behavior and Pricing (8 papers) and collaborates with scholars based in China, Hong Kong and United States. Zhong Yao's co-authors include Futao Zhao, Jing Luan, Kin Keung Lai, Biao Xu and Stephen C.H. Leung and has published in prestigious journals such as PLoS ONE, Computers in Human Behavior and International Journal of Production Economics