Zike Cao

8 papers and 257 indexed citations i.

Zike Cao has authored 8 papers that have received a total of 257 indexed citations. This includes 5 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Communication. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Zike Cao is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in China, Hong Kong and The Netherlands. Zike Cao's co-authors include Kai-Lung Hui, Xu Hong, Qiuzhen Wang, Manlu Liu and Ki Ling Cheung and has published in prestigious journals such as MIS Quarterly, Information Systems Research and Information & Management